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Mike Tantrum 

Good morning everyone! This is Mike at Team Tantrum and for the next hour (1030-1130 UTC) I'll be answering any queries related to Facebook marketing for our fellow parents in tech. I can't guarantee I'll be able to answer everything, but if you have any questions feel free to ask them in this question thread (and please avoid starting a new question thread!). 😁

TOP RESPONSE
Mike Tantrum 
Any more questions? It seems many of you couldn't make it at this time. We realize that plans change. I'll leave this thread open for now so feel free to ask questions even though the hour has passed. My responses may be a little slow, though!
ALL RESPONSES
quickbrownfoxuk 
hey mike, Thanks for setting this up. I'm interested in learning all there is to learn about FB pixels... (ha! who's got time for that! right?) but seriously though... is there like a step-by-step guide out there somewhere? why use it? how? when? etc etc
Mike Tantrum 
Hello! Yes, there is a guide to set it up and it would be one of the first things I would recommend doing when attempting to tackle Facebook marketing. It can help you track conversions and makes audience targeting a lot easier. There is a guide at the following link: https://www.facebook.com/business/help/1058078787600162?helpref=faq_content#install
quickbrownfoxuk 
cool! thanks!! another one... whats the difference between boosting a FB post and creating a FB ad?
Mike Tantrum 
The most important thing to set up is the base pixel. You can then use this to create lookalike audiences for your site visitors. Once the pixel is up and running and you've had a few visitors to your site since then, you can go to the "audiences" tab in FB and create one. A lookalike audience takes all the demographic data that FB has on your visitors and creates a similar audiences with a percentage variance that you define (1%-10%). This means you can target not only your site visitors with ads, but you can extend the reach to people who are similar to your visitors.
Mike Tantrum 
Boosting a FB post is quick and easy. However, you have less control over the targeting. I have always avoided boosting as it results in a much higher cost-per-click in my experience. You're much better off creating a simple campaign with a simple ad set using a lookalike audience (based on your pixel) and then refining your ads from there. The other big difference is that boosting a post is that this simply tries to increase engagement for your post. When creating campaigns, you can set other objectives; like increasing conversions, promoting events, getting leads, and increasing page likes.
Mike Tantrum 
Oh and boosted posts will automatically display on your page, whereas ads won't.
Mike Tantrum 
You also get more control over the content when using ads, such as the option to use a Call-to-action button (shop now, learn more, sign up, etc)
Mike Tantrum 
Any more questions? It seems many of you couldn't make it at this time. We realize that plans change. I'll leave this thread open for now so feel free to ask questions even though the hour has passed. My responses may be a little slow, though!

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